Credits : Sukumar Menon (Black Swan Life)
The idea came from this innate need of people to belong to something that they desire/value. Either to a group, to a thinking, to a cult…or to a Club. A word that is an integral part of Diners Club. Literally. And figuratively
The idea came from this innate need of people to belong to something that they desire/value. Either to a group, to a thinking, to a cult…or to a Club. A word that is an integral part of Diners Club. Literally. And figuratively
Indians have a traditional way of welcoming people. It is warm and inviting in its very nature and expression. We simply turned it on its head. What if we were welcomed to a world of aspirations by people from across the world?
Welcome To The Club - A common expression that needs no introduction. We just contextualised it to a tradition and the brand, and gave it a new meaning.
