It was during COVID, when every brand was trying hard to stay relevant with time and situation. Mint was struggling to navigate its readers on their digital platform, while physical circulation of their newspaper had come to a complete stand still.
“Be the change you want to see.” became our approach for the brand. And Mint became the symbol of change, by undergoing one itself.
“Be the change you want to see.” became our approach for the brand. And Mint became the symbol of change, by undergoing one itself.
We designed a campaign that connected with people at an individual and at a professional level.
‘Think ahead. Think growth.’ became the chant, where the brand connected with the then mindset of people wanting to fight their way through the epidemic.
‘Think ahead. Think growth.’ became the chant, where the brand connected with the then mindset of people wanting to fight their way through the epidemic.
