Domino's X Dubai Expo 2020

Campaign identity design for Domino's - An official pizza provider for the Dubai UAE Expo 2020.

Kaleidoscope was used as a visual metaphor to describe the mesmerising experience of the EXPO 2020.

Every venue, every interaction, every theme was a unique design. Every moment at the Expo was one of its kind. Just like the unique patterns of the kaleidoscope. Not a single one is like the other. And yet every one of them is as beautiful as the ones that are yet to form. One can only get lost in appreciating these ever evolving, ever changing, hypnotic designs.

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