About us
We are a boutique setup of brand designers who helps brands narrate their stories. We love what we do because it helps us learn so much about so many kinds of cultures, which would have been otherwise difficult if we were on the other side of the table.
Work philosophy
We’re all chasing our dreams, passions and ambitions, and they cannot be realised all alone. It needs a set of like-minded people to work closely. And that’s when we look around, for friends, for family, to share your thoughts with, overcome fears with. Our relationship with our clients is somewhat like that. We’re more friends, more family than just two entities on a piece of paper.
Work process
We are here to solve business problems through effective strategy and designs. So once we have heard about the problem first hand, we are involved right from the beginning, when a lot of things are just shaping up. We co-create briefs if need be, we ideate with the decision makers, we analyse the possible approaches and eventually arrive at a solution that will go a long way.
We ensure that our journey with our clients tis fun, interactive and immersive.
About the founder
Ameya Soman is a brand designer whose work often utilises minimalism and behaviour to build strong visual identities. His expertise spans across print and digital media, encompassing brand identities, websites, print and editorial, signage and environmental.
Ameya holds a BFA in Commercial Arts from the prestigious J.J. Institute of Applied Arts. Prior to establishing an independent practice in 2013, he honed expertise at top-tier advertising agencies like Leo Burnett, Grey Worldwide and DDB India. Alongside his practice, Ameya has also served as a Sr. Design Director at Black Swan Life and Inka.
He's played a crucial part in transforming and launching some of the renowned brands. He has partnered with a range of brands including Coca-Cola, Diageo, ITC, Dunkin’ Donuts, Domino’s, Coforge Technologies, Suzlon, STL Tech, Sesa Goa, Priya Cement, Hindustan Times, UTV, Ramoji Group, Society Tea, Reliance, and Volkswagen, among others.
Ameya was born and brought up in Mumbai, and now resides in Pune. His pursuit of contextual tensions and problem-solving approach allows him to create work that crosses boundaries.