Palace Orchids

Branding and Identity design for a Kolhapur based real estate brand

It's always fun to work with the clients who thoughtfully challenge the branding and design team, push the output, reject even the best designs knowing that the team can crack something much more refined.

The brief was quite simple :

Palace Orchids = Thoughtfully designed, affordable luxury homes

But as they say, simple things are the most difficult ones to crack.

We certainly didn't want to create very functional identity with a home / building embedded into the design.

So, considering how the company handpicks everything and crafts their projects with utmost attention to detail, we decided to draw an inspiration from the Hasta-Mudra (Hand gestures) used in the Indian dance forms.

Hand gestures seemed like a perfect blend of beauty, emotion, craft and thought.

This particular gesture is called 'Lotus Mudra' where two hands come together to form a shape that resembles a flower.

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