Coforge onboarded us to refresh their brand and communication identity. During research we learnt that there was a very strong recall to their current logo, however their design language completely lacked uniformity and visual consistency.
The task was to make the brand relevant without losing out on its legacy. So instead of a revamp, we decided to give it a mild refresh.
The task was to make the brand relevant without losing out on its legacy. So instead of a revamp, we decided to give it a mild refresh.