Priya Foods (Ramoji Group) trusted us once again to expand their pickle portfolio with a new range of low-salt variants.
The approach was to create a design that felt like a natural extension of their existing product line while establishing a distinct visual identity for these new variants.
The label borrows inspiration from the ribbon shape in the brand's logo. The dynamic lines create a recurring design element to bring visual synergy across the product family. This subtle design integration allows the brand identity to work beyond just sitting in one corner.
Custom illustrations of the ingredients create a unique identity for each variant, while the bold, high-contrast typography ensures maximum readability and impact for customers browsing in-store.
