Freyn Pharma is a global provider of high-quality medicines, recognised for its commitment to innovation and customer satisfaction. However, in a market dominated by industry giants, the brand struggled with low recall due to inconsistent packaging design.
We were tasked with a comprehensive packaging revamp to elevate their market presence.
Our solution was a flexible design system that could easily extend across their entire product range. Anchored by a patch derived from the logo, this design language allows for an instant recognition on the shelf.
To streamline bilingual communication, we used Mukta by EkType as the primary typeface, ensuring clarity and modern appeal.
